Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Boots' 'What The World Needs Now' Campaign: Bridging the Hygiene Gap

Agency
Ogilvy
Brand
Boots
Platforms
None
Services
Branding & Creative
Visit full case study

Boots' 'What The World Needs Now' campaign leverages the holiday spirit to address global hygiene challenges, featuring a film that highlights essential products like toothpaste and soap. The initiative, led by Ogilvy UK, aims to empower communities facing financial barriers to basic necessities. By focusing on accessibility and urgency, the campaign underscores the importance of collective action in times of crisis. The project showcases Boots' commitment to social responsibility, using creative storytelling to drive awareness and foster empathy. The campaign's success highlights the power of art and advocacy in driving meaningful change.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: May 4, 2021 ?
Added to Agency Inside: March 26, 2026

More from this agency