BrabantStad LinkedIn Google Online Marketing Internationalization
BrabantStad's online marketing training with Proeftuin Internationalisering focused on enhancing the internationalization of Brabant's cultural sector. 17 cultural marketeers from Brabant collaborated to refine their online strategies, leveraging LinkedIn and Google for research and optimization. The program emphasized both organizational and sectoral internationalization, with participants using tools like Google Grants and data visualization to expand their reach. The project concluded with certified outcomes, demonstrating the effectiveness of targeted digital strategies. The collaboration highlighted the importance of aligning cultural offerings with global audiences, as emphasized by Bram van den Eijnden, a policy officer at Tilburg City. The training underscored the potential of digital platforms to elevate Brabant's cultural presence on a global scale.
