Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Breast Cancer Foundation NZ's 'Maybe Its a Sign' Campaign

Agency
Ogilvy
Platforms
None
Visit full case study

The Breast Cancer Foundation NZ's 'Maybe Its a Sign' campaign leveraged visual storytelling to drive mammogram awareness in New Zealand. By embedding breast-like objects in everyday scenes and featuring a socially impactful film, the initiative aimed to normalize mammogram screenings. The campaign successfully increased public engagement, with 50% more individuals booking mammograms post-implementation. The strategic use of imagery and call-to-action prompts effectively transformed passive observation into proactive health action, highlighting the power of visual reminders in driving preventive care adoption.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

More from this agency