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British Airways: Expat Story Sparks Viral Success on YouTube & Facebook

Agency
Ogilvy
Brand
British Airways
Platforms
Facebook YouTube
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British Airways launched a heartfelt video showcasing an expat's 15-year reunion with his mother in India, going viral on YouTube and Facebook. The campaign generated over a million views and 125,000 shares, driving significant brand engagement. Ticket sales to India surged by 65% in North America, with the airline’s share of the route jumping from 5% to 38%. The video’s emotional storytelling resonated with audiences, reinforcing British Airways’ commitment to connecting people across distances.

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Original write-up, full visuals, full context.
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Published around: December 14, 2021 ?
Added to Agency Inside: March 26, 2026

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