Brustor's Campaign to Boost Brand Awareness Through Cycling Sponsorship
Brustor, a Belgian outdoor living specialist, partnered with SQLI Ghent to elevate brand awareness and strengthen the link between their sponsorship and their brand. The campaign targeted three personas: cycling fans, tourists, and professionals, focusing on comfort and experience through Brustor products. Leveraging digital marketing, the strategy generated awareness of Brustor's sponsorship across Belgium and key European markets. By aligning with major cycling events like the Tour de France, the campaign aimed to drive engagement and warm leads. The result was a strengthened brand presence and increased visibility for Brustor's outdoor products. The campaign successfully connected the brand's sponsorship to its core values, enhancing customer perception and driving qualitative leads.
