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Bupa & Go Compare: Honest Creators Boosted Clicks with Authentic Storytelling

Agency
Pepper
Brand
Bupa
Platforms
None
Industries
Financial Services
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This campaign leveraged authentic storytelling from influencers like @annamathur and @zoehardman to destigmatize life insurance and drive traffic to GoCompare for Bupa Healthy Minds coverage. By focusing on relatable experiences around parenting, mental health, and financial wellbeing, the strategy achieved a 2.6K engagement rate and £0.01 CPI, demonstrating the power of genuine content in engaging target audiences. The campaign successfully built emotional connections and increased campaign landing clicks, highlighting the effectiveness of influencer-driven marketing in promoting essential services like life insurance.

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Original write-up, full visuals, full context.
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Published around: October 12, 2025 ?
Added to Agency Inside: March 25, 2026

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