Burberry's Nature & Tech Monogram: Land Art & Drone Activations
In 2021, Burberry's monogram campaign transformed the timeless symbol into a stylish land art piece on the Welsh shoreline, using elements from the beach. The campaign also featured 300 drones choreographed to create the iconic motif in the Colorado sky, marking the first time the monogram was displayed globally. By merging nature and technology, the campaign celebrated Burberry's heritage while setting the stage for the new era. The activations were sustainable and visually stunning, highlighting the partnership between earth and humankind. The campaign's 360° approach and collaboration with nature resulted in activations that were not only sustainable but also breathtaking. The use of drones and land art created a unique experience, showcasing Burberry's commitment to innovation and environmental harmony.
