Burger Glitch: Glitches Turned into Rewards on Meta
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Burger King and Ogilvy created a viral campaign called 'Burger Glitch' where users discovered and shared glitches in their app, earning discounts. Gamers found glitches in games and shared them for BK discounts. The brand also glitched physical stores and a metaverse store, turning glitches into engagement. The campaign boosted user interaction and brand loyalty. The result? Over 100,000 discounts distributed through social media and in-store glitches.
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Published around:
January 10, 2023
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Added to Agency Inside:
March 25, 2026
