Burger King 911 Campaign: Feedback
Agency
Brand
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None
Industries
A creative campaign by Ogilvy used real 911 calls from Burger King customers to gather feedback, redirecting them to a survey that offered a free Whopper. The initiative transformed customer complaints into actionable insights, fostering engagement and trust. The campaign successfully leveraged authentic customer experiences to drive positive sentiment and demonstrate the brand's commitment to improvement.
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Original write-up, full visuals, full context.
Published around:
January 10, 2023
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Added to Agency Inside:
March 25, 2026
