Burger King Bans 120 Artificial Ingredients to Elevate Real Food Meals
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Burger King transformed its menu by banning 120 artificial ingredients, prioritizing real, wholesome food. Collaborating with DAVID Madrid and DAVID Miami, the agency crafted 'Keep It Real Meals'—three celebrity-curated dishes free of synthetic additives. These meals, named after real people, reflect the brand's commitment to authenticity and guest satisfaction. The initiative aligns with consumer demand for transparency, showcasing Burger King's dedication to quality and innovation.
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Published around:
March 9, 2023
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Added to Agency Inside:
March 25, 2026
