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Burger King & Call of Duty: Game-Driven Campaign Thrives

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries
Food & Beverage
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In 2023, Burger King leveraged Call of Duty's global reach by inviting teams to rename members after Whopper ingredients. Teams earned free burgers for winning game rankings in ingredient order, sparking a viral trend across gaming platforms. The campaign transformed scoreboards into media, with thousands of players collaborating to create viral content. The strategy highlighted the power of gamification and cross-platform engagement, proving how player-driven initiatives can transcend traditional marketing boundaries.

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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

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