Burger King & David Madrid: NBA2K21's Menu Court Boosts Free Food Engagement
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Burger King partnered with David Madrid to transform NBA2K21 into a free food promotion, featuring a basketball court adorned with Burger King products. Players can take shots from the court to redeem rewards, with tougher shots offering bigger prizes. The campaign boosted engagement and sales, leveraging the game's massive player base. The initiative showcased innovative cross-platform marketing, blending gaming with food rewards. The campaign's success highlighted Burger King's ability to drive interactive, player-driven marketing strategies.
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Published around:
June 24, 2021
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Added to Agency Inside:
March 26, 2026
