Burger King Gamifies TV Ad to Boost Engagement During Pandemic
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Ogilvy's campaign gamified a TV ad during the pandemic, using a QR code to engage viewers and offer free meals. The initiative boosted social distancing engagement, with 10 million users participating. The campaign generated significant social media buzz and increased brand visibility. The strategy successfully aligned with consumer trends, demonstrating the power of interactive content in driving engagement. The campaign highlighted Burger King's ability to innovate during challenging times, reinforcing its brand identity through creative, audience-centric strategies.
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Published around:
August 13, 2020
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Added to Agency Inside:
March 26, 2026
