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Burger King Poop Emoji Ice Cream Campaign

Agency
Ogilvy
Brand
Burger King
Platforms
None
Industries
Food & Beverage
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Burger King's Poop Emoji Ice Cream campaign used humor to challenge artificial ingredients in food, aligning with consumer demand for real food. The brand's 100% artificial-free ice creams sparked debate and social media engagement, mirroring the success of the Moldy Whopper campaign. The campaign highlighted Burger King's commitment to transparency and authenticity in its product offerings. The initiative generated significant online traction, reinforcing the brand's reputation for innovation and consumer-centric strategies.

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Original write-up, full visuals, full context.
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Published around: January 10, 2023 ?
Added to Agency Inside: March 25, 2026

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