Burger King & Robinhood: Crypto Rewards for Loyal Members
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Burger King partnered with Robinhood to offer cryptocurrency rewards to its loyal BK® Royal Perks members, targeting tech-savvy food lovers. Members who spent $5 or more via the BK app, website, or in-restaurant using ‘My Code’ received a crypto side, powered by Robinhood Crypto. The initiative aimed to bridge the gap between cryptocurrency expertise and everyday dining, leveraging Robinhood’s trusted platform to drive engagement. The campaign successfully reached over 1.2 million members, generating $2.3 million in revenue and boosting app downloads by 18% within six months.
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Published around:
October 4, 2022
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Added to Agency Inside:
March 25, 2026
