Burger King's First Women's Team Sponsorship: Same Terms, Logo Change, Record Sales
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Burger King's innovative sponsorship of Stevenage FC's women's team marked a historic milestone by offering identical terms, conditions, and value to the men's squad. The campaign introduced the 'Burger Queen' logo on the team's new kit and store signage, symbolizing equality in the sponsorship. A digital video launched to highlight the initiative, driving record sales of women's shirts and inspiring a new generation of fans. The campaign demonstrated how strategic alignment and brand consistency can create lasting impact and engagement.
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Published around:
January 19, 2022
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Added to Agency Inside:
March 26, 2026
