Burger King's 'Not Big Macs' Campaign: Fan the Flames in Sweden
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After Burger King's rival lost a major trademark battle, the agency launched a creative campaign in Sweden where customers discovered 'Not Big Macs' on the menu. The initiative, which included playful variations like 'Like a Big Mac, But Actually Big,' sparked widespread engagement and reinforced brand loyalty. The campaign successfully positioned Burger King as a leader in innovation, with customers embracing the humor and creativity of the menu offerings. The strategy not only boosted visibility but also deepened customer connection, demonstrating the power of strategic, playful marketing.
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Published around:
April 3, 2020
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Added to Agency Inside:
March 26, 2026
