Burger King's TikTok Duet Campaign: Engaging Local Customers
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Burger King Brazil and DAVID São Paulo launched a TikTok campaign where users could create Duets to order food. The brand provided half of a Duet, inviting users to complete it with their own content. By adding the #DuetoBK hashtag, customers could share their versions, leading to immediate order fulfillment. The campaign boosted engagement and drove sales through interactive, viral content. The initiative showcased Burger King's ability to leverage TikTok's creative culture to connect with local audiences.
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Published around:
January 10, 2023
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Added to Agency Inside:
March 25, 2026
