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Cadbury 5 Star's 'Elevator' Campaign: Playful 'Do Nothing' Twist

Agency
Ogilvy
Brand
Cadbury 5 Star
Platforms
None
Industries
Food & Beverage
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Cadbury 5 Star's 'Elevator' Campaign: A Playful 'Do Nothing' Twist, featuring a phone ringing while someone enjoys a Cadbury 5 Star, highlighting the importance of slowing down and savoring simple pleasures. The campaign successfully captured audience attention, boosting brand recall and engagement, with the message that in a world obsessed with doing more, taking a break can be the ultimate act of chilling.

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Published around: June 6, 2024 ?
Added to Agency Inside: March 24, 2026

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