Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Cadbury 5Star Mush Detector Web App

Agency
Ogilvy
Brand
Cadbury 5Star
Platforms
None
Industries
Technology & SaaS
Visit full case study

Cadbury 5Star partnered with Ogilvy India and Wavemaker India to launch a unique #DoNothing campaign, introducing a Mush Detector Web App that identifies romantic hotspots to help singles avoid mushy relationships. The app, designed to detect lovey-dovey Valentine’s Day events, enabled users to find quieter areas for 'Do nothing in peace.' The campaign successfully reduced mushy interactions by 40% in February, showcasing the brand’s commitment to fostering thoughtful, meaningful connections. The app’s innovative approach resonated with users, highlighting Cadbury 5Star’s ability to blend technology with emotional intelligence to support romantic relationships.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: April 10, 2023 ?
Added to Agency Inside: March 25, 2026

More from this agency