Cadbury's YouTube Journey: Crafting Joyful Pre-Rolls
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Cadbury transformed its 'all things joyful' narrative for YouTube by creating 5-second pre-rolls that mirrored the visuals of popular clips. Each pre-roll was meticulously crafted to maintain the same framing, wardrobe, and resolution as the original videos, ensuring a seamless visual experience. This strategy effectively aligned Cadbury's brand with Gen Z's preference for relatable, visually engaging content. The campaign resulted in increased brand recognition and a stronger emotional connection to the 'joyful' essence of Cadbury. The success of the campaign demonstrated the power of visual storytelling in resonating with a digital-native audience.
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Published around:
May 11, 2020
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Added to Agency Inside:
March 26, 2026
