Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Cadbury Silk's Gen Z Love Campaign: Healthy Love Tips

Agency
Ogilvy
Brand
Cadbury Silk
Platforms
None
Visit full case study

Cadbury Silk's Valentine's Day campaign leveraged limited-edition packs to deliver 'Unforgettable Love Tips' from Gen Z influencers, focusing on healthy love through mental health advocacy. Partnering with the MINDS Foundation, the campaign included tips on handling rejection, offering actionable advice for relationships. The initiative aimed to shift Valentine's Day from traditional romance to mindful, supportive love. The campaign generated significant engagement, with over 10 million social media interactions and positive sentiment across platforms. By integrating mental health education with festive celebration, Cadbury Silk highlighted the importance of emotional resilience in modern relationships.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 8, 2023 ?
Added to Agency Inside: March 25, 2026

More from this agency