Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

California DMV's Google & iOS Redesign Boosts Online Transactions to 34M Views

Agency
Fueled
Brand
California DMV
Platforms
Google iOS Google Analytics
Visit full case study

The California DMV faced challenges with user experience and compliance, leading to a 34M view milestone in its first week. Fueled conducted a data-driven redesign, focusing on accessibility and user engagement. By optimizing Google and iOS platforms, the site saw a doubling of online transactions, with key improvements in navigation and content structure. The redesign also enhanced accessibility, meeting WCAG 2.1 AA standards, and supported the REAL ID Act compliance deadline. The project involved extensive content audits, user testing, and the development of a custom illustration library to streamline processes and improve user satisfaction.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: June 22, 2025 ?
Added to Agency Inside: March 25, 2026

More from this agency