Campaign Addresses OCD Through Pop-Culture Gifs
Agency
Brand
Unknown
Platforms
None
The campaign challenges stereotypes around OCD by using GIFs to visually represent the repetitive, intrusive behaviors associated with the disorder. By flooding GIPHY with scenarios like checking mirrors or organizing items, it highlights the disconnect between the pop-culture language and the real-life struggles of those living with OCD. The initiative, launched in collaboration with the International OCD Foundation, aims to destigmatize the condition and encourage early intervention among teenagers. The project leverages the platform’s vast user base to spark conversations and foster understanding, ultimately shifting public perception from a casual term to a serious mental health issue.
View the full case on the agency site
Original write-up, full visuals, full context.
Published around:
February 28, 2023
?
Added to Agency Inside:
March 25, 2026
