Candbury's #MyFirstRakhi: Empowering a Disabled Brother's Ritual
Cadbury's #MyFirstRakhi campaign highlights the emotional journey of a sister and her physically disabled brother, Shubham, as they celebrate Raksha Bandhan. The initiative aims to bridge the gap in joy for children with disabilities by focusing on the ritual of tying a Rakhi, a symbol of protection and love. Through heartfelt storytelling, the campaign emphasizes the brand's commitment to inclusivity and spreading joy. The campaign resonated deeply with audiences, sparking conversations about accessibility and the importance of celebrating diverse experiences on social media. The project showcased Cadbury's ability to create meaningful connections and drive emotional engagement through digital platforms.
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Published around:
January 26, 2022
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Added to Agency Inside:
March 26, 2026
