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Carlsberg's SAP CX B2B Transformation: Flexibility & Future Readiness

Agency
SQLI
Brand
Carlsberg
Platforms
None
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Carlsberg partnered with SQLI to transform their B2B engagement platform using SAP CX, enabling flexible and scalable solutions for a global market. The project focused on bridging traditional client relationships with a collaborative partner model, ensuring adaptability across multiple brands and regions. Through comprehensive e-commerce design, development, and operations, Carlsberg achieved a unified digital ecosystem that supports local market needs and drives innovation. The initiative successfully enhanced engagement, scalability, and future readiness, positioning Carlsberg as a leader in digital transformation within the beer industry.

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Published around: September 25, 2025 ?
Added to Agency Inside: March 22, 2026

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