Carulla Supermarket's Fresh System: Zero Waste Innovation
Carulla Supermarket partnered with Ogilvy Colombia to develop the Fresh System, an innovative tool that helps shoppers reduce food waste by providing personalized storage solutions. Expert nutritionists endorsed the platform, which analyzes ethylene levels and combinations of fruits and vegetables to map optimal storage practices. By ensuring freshness and minimizing spoilage, the system addresses a critical challenge in food preservation. The tool's intuitive design and data-driven approach have significantly cut waste in grocery stores, demonstrating a commitment to sustainability and customer-centric innovation. The platform's success highlights Carulla Supermarket's dedication to reducing environmental impact through practical, accessible solutions.
