CDC & Amber Ruffin: 'Under The Paper Gown' Explores Preventative Health Benefits
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The Centers for Disease Control partnered with comedian Amber Ruffin to create a 6-part web series, 'Under The Paper Gown,' which uses humor to destigmatize gynecological visits and highlight their preventative health benefits. The series blends comedy with educational content, targeting women aged 18-45 to normalize routine check-ups. By leveraging humor, it encourages viewers to prioritize regular visits for overall wellness. The campaign successfully increased awareness of the importance of preventive care through engaging, relatable storytelling. The project demonstrates how creative content can drive public health messaging effectively.
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Published around:
April 17, 2023
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Added to Agency Inside:
March 25, 2026
