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CFF Launches 'Eyeballs Up' to Combat Franchise Fatigue

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries
Media & Entertainment
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The Canadian Film Festival (CFF) launches 'Eyeballs Up' to counteract the trend of franchise fatigue and distracted viewing, offering a fresh approach to storytelling. The campaign encourages Canadians to rediscover the magic of Canadian cinema and share their voice globally. By focusing on original, unique films, CFF aims to foster a deeper connection with homegrown talent and inspire renewed interest in Canadian cinema. The initiative highlights the festival's commitment to showcasing both established and emerging creators, ensuring diverse voices are heard and celebrated.

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Added to Agency Inside: April 10, 2026

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