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Chiquita's Netherlands Campaign: Barcode & Bananagram Success

Agency
UNC Inc
Brand
Chiquita
Platforms
None
Industries
Food & Beverage
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Chiquita's digital campaign in the Netherlands leveraged a unique blend of interactive elements, including a barcode-based prize draw and a 3D animated bananagram, to drive engagement and sales. UNC Inc's online strategy enabled visitors to participate in the campaign by scanning barcodes at supermarkets or sending messages to friends, creating a viral effect. The initiative achieved remarkable success, with the campaign's results demonstrating strong consumer interaction and brand awareness. The campaign's effectiveness highlighted UNC Inc's ability to innovate and execute digital strategies that resonate with target audiences.

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Original write-up, full visuals, full context.
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Published around: May 31, 2019 ?
Added to Agency Inside: March 26, 2026

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