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Chivas Lockers: Advent Calendar PR Strategy for Football Fans

Agency
Monks
Brand
Chivas Lockers
Platforms
None
Industries
Media & Entertainment
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Chivas Lockers launched a unique PR initiative by creating an advent calendar for match day excitement, featuring exclusive merchandise and surprises for key influencers and media. The campaign generated buzz and sustained fan engagement throughout the tournament. The initiative successfully disrupted the norm and left a legacy of creativity, with executives praising it as the best promotional gift in years. The campaign highlighted the brand's ability to connect with football fans and media through innovative, engaging strategies.

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Published around: March 25, 2025 ?
Added to Agency Inside: March 23, 2026

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