Cinematic UK Travel Rebranding: Influencer-Created Content Boosts Bookings
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Pepper partnered with Michael Kagerer to create a cinematic road trip in Britain, targeting French and German travelers. The campaign used multi-language content, route-mapped visuals, and paid social placements to reposition Britain as a dynamic destination. It achieved 21.6M impressions and 4% organic engagement, driving bookings and consideration. The strategy included a 90-second hero video, 11 Instagram Stories, and adapted content into multiple formats. The result was increased bookings and consideration, with the campaign serving as a model for influencer-led storytelling in travel. The success highlights the effectiveness of combining cinematic visuals with targeted, multi-language content.
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Published around:
August 11, 2025
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Added to Agency Inside:
March 25, 2026
