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CINFA's Sustainable Innovation: Handwashing Wrapping Paper Reduces Waste

Agency
Ogilvy
Brand
CINFA
Platforms
None
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Spanish pharmacies have long relied on paper packaging, contributing to thousands of tons of waste annually. CINFA recognized this environmental impact and developed Handwashing Wrapping Paper, a reusable, recyclable alternative that promotes hand-washing habits while reducing single-use paper consumption. The product features a message of support for pharmacies, aligning with CINFA's commitment to sustainability. By transforming a traditional practice into a eco-friendly solution, the campaign successfully reduced waste and reinforced the brand's dedication to environmental responsibility.

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Published around: January 19, 2022 ?
Added to Agency Inside: March 26, 2026

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