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Citizens Bank's Living Portrait of NYC: Multisensory Data-Driven Experience

Agency
Ogilvy
Brand
Citizens Bank
Platforms
None
Services
Web Design
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Citizens Bank and Ogilvy New York crafted a groundbreaking multimedia experience to immerse New Yorkers in the city's essence, blending technology with art to create a living portrait of NYC. The interactive installation used dynamic visuals, soundscapes, and real-time data to showcase the city's culture, history, and energy, offering visitors a unique sensory journey. The campaign successfully captured over 500,000 visitors, significantly boosting brand awareness and engagement in a competitive financial market. By leveraging innovative storytelling and data-driven insights, Citizens Bank redefined how the brand could connect with its audience through immersive, experiential marketing.

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Original write-up, full visuals, full context.
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Published around: October 30, 2023 ?
Added to Agency Inside: March 25, 2026

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