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City of Chicago's Neighbors for Life Campaign: Boosting Vaccination Rates Among Seniors

Agency
Ogilvy
Brand
City of Chicago
Platforms
None
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The City of Chicago partnered with Ogilvy to launch Neighbors for Life, a campaign addressing the disparity in COVID-19 vaccination rates among seniors. By highlighting real stories of vaccinated seniors and providing access to the city’s Covid hotline, the initiative aimed to increase trust and accessibility. The campaign successfully reached over 100,000 seniors, with 76% of Chicagoans aged 65+ having received at least one dose. Key outcomes included a 12% increase in Latinx vaccination rates and a 15% rise in Black and White seniors’ uptake. The initiative emphasized community engagement and personalized support to overcome vaccine hesitancy.

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Published around: October 4, 2022 ?
Added to Agency Inside: March 25, 2026

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