City of Chicago's The Face Forward Project: NFT Vaccination Campaign
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The City of Chicago partnered with Ogilvy Chicago to launch The Face Forward Project, a unique campaign where teens received personalized NFT portraits as a reward for getting the Covid-19 vaccine. Using a mobile vaccine clinic, teens were asked about their hopes and goals, and their responses were turned into digital designs combining their photographs. The campaign created one-of-a-kind, exclusive NFTs that celebrated youth empowerment and community engagement. The initiative successfully increased vaccine uptake among teens, highlighting the power of creative storytelling and personalized experiences. The project demonstrated how technology and art can drive meaningful social impact.
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Published around:
March 2, 2023
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Added to Agency Inside:
March 25, 2026
