Clare.seal's Influencers Drive Xero Go Downloads
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This campaign leveraged five female-led influencers—clare.seal, yasminecamilla, charlottesevensix, helpsavemoney, and others—to drive awareness and downloads of Xero Go. By blending organic storytelling with paid amplification, the strategy positioned the app as a practical tool for self-employed audiences. The campaign achieved 106.1k downloads across Instagram and TikTok, showcasing authentic content that built trust and engagement. The approach focused on relatable, finance-focused storytelling, aligning with the brands' interests in budgeting, lifestyle, and business insights. The result was a successful digital campaign that resonated with the target audience, demonstrating the power of influencer-led content in driving app downloads.
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Published around:
October 12, 2025
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Added to Agency Inside:
March 25, 2026
