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Clinic Plus #MeriBetiStrong: Empowering Young Girls Through Confidence

Agency
Ogilvy
Brand
Clinic Plus
Platforms
None
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Clinic Plus launched the #MeriBetiStrong campaign to celebrate Daughter's Day, urging parents to foster confident, independent daughters. The film centered on the influential role of mothers in shaping young girls' decisions, highlighting the bond between generations. By focusing on authenticity and empowerment, the campaign resonated with audiences, driving increased brand awareness and engagement. The initiative successfully aligned with the brand's mission to celebrate individuality and strength in women. The campaign's digital presence amplified its impact, showcasing the power of storytelling in shaping modern values.

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Published around: May 9, 2023 ?
Added to Agency Inside: March 25, 2026

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