Clos du Bois Film Reimagines Chardonnay Perception
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Clos du Bois launched a bold campaign to challenge stereotypes about Chardonnay drinkers, featuring a vibrant, energetic film that showcased a diverse group of drinkers breaking free from traditional perceptions. The project, co-created with Ogilvy California, highlighted Courteney Cox's directorial debut, blending humor and storytelling to redefine the brand's image. The film's colorful visuals and relatable characters sparked widespread engagement, amplifying Clos du Bois' message of authenticity and modernity. The campaign successfully repositioned the brand as a symbol of fresh, adventurous drinking culture.
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Original write-up, full visuals, full context.
Published around:
January 10, 2023
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Added to Agency Inside:
March 25, 2026
