Coca-Cola's FIFA 2026 Anthem: A Fusion of Music and Culture

Agency
Ogilvy
Brand
Platforms
None
Services
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Industries

Coca-Cola partnered with J Balvin and Amber Mark to create a new anthem for the FIFA World Cup 2026, reimagining Van Halen's 'Jump' with Steve Vai and Travis Barker. The song blends rock energy with global appeal, celebrating the spirit of the tournament. The campaign highlights the brand's role in shaping cultural moments and uniting fans worldwide.

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Added to Agency Inside: April 4, 2026