Unlock

Enter your email to continue. We will sign you in and save this to your account.

Use the same email anytime. After you click the link, we sign you in and attach the save or follow to that account.

Check your email

Click the magic link to sign in. If you started from a save or follow action, we will add it to this account after confirmation.

Coca-Cola's Locked Bottle Diwali Campaign: A Unique Gift Experience

Agency
Ogilvy
Brand
Coca-Cola
Platforms
None
Visit full case study

Coca-Cola's Diwali campaign leveraged the pandemic's impact on in-person gatherings to innovate. Partnering with Ogilvy India, they introduced a locked bottle gift where recipients could only open the drink if they met the sender in person. This interactive approach encouraged community bonding and digital engagement, highlighting the brand's commitment to creativity amid challenges. The campaign successfully revived festive spirit, blending tradition with modern interaction, and showcased Coca-Cola's ability to adapt to cultural shifts.

View the full case on the agency site
Original write-up, full visuals, full context.
Visit full case study
Published around: February 28, 2023 ?
Added to Agency Inside: March 25, 2026

More from this agency