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Coca-Cola's Lunar New Year AI-Driven AR Campaign

Agency
Ogilvy
Brand
Unknown
Platforms
None
Industries
Media & Entertainment
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Ogilvy Shanghai's OpenX by WPP team launched a dynamic Lunar New Year campaign featuring an animated film and AR-enabled packaging, celebrating cross-generational connection. The AI-powered mobile activation allowed 8 Asian markets to engage with interactive content, fostering brand loyalty through shared traditions. The campaign emphasized that while rituals define families, evolution unites generations, leveraging technology to create immersive, culturally resonant experiences.

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Original write-up, full visuals, full context.
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Published around: March 30, 2023 ?
Added to Agency Inside: March 25, 2026

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