Coca-Cola's Ribbon Reimagined in Shanghai Ad Promotes Togetherness
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In a bold reimagining, Coca-Cola's signature ribbon was transformed into a striking image of two hands sharing a bottle of Coca-Cola in an outdoor ad in Shanghai. The campaign emphasized unity and connection, leveraging the brand's core values through a simple yet powerful visual narrative. The ad, created by Ogilvy, captured the essence of togetherness and became a symbol of shared experiences, resonating with audiences across cultures. The campaign successfully aligned the brand's ideals with real-world moments of connection, demonstrating the effectiveness of creative storytelling in modern advertising.
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Published around:
May 29, 2020
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Added to Agency Inside:
March 26, 2026
