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Coca-Cola's Snapchat Game Launch: First Native Experience

Agency
Ogilvy
Brand
Coca-Cola
Platforms
None
Industries
Technology & SaaS
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Coca-Cola partnered with pro teen skater Denny Pham and social influencer izzi to create the first ever fully native game experience on Snapchat, targeting young users with a unique blend of skate culture and digital engagement. The campaign leveraged SnapSkate, a game that combined interactive gameplay with brand messaging, offering players a fun and immersive way to experience Coca-Cola Zero Sugar. The initiative generated significant buzz, with over 50 million downloads and strong brand engagement, solidifying Snapchat as a key platform for Coca-Cola's digital strategy. The campaign showcased the power of leveraging social media trends to create a compelling, interactive experience that resonated with a younger audience.

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Original write-up, full visuals, full context.
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Published around: April 17, 2020 ?
Added to Agency Inside: March 26, 2026

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