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Coca-Cola's WhatsApp Christmas Campaign: AI-Driven Engagement

Agency
Ogilvy
Brand
Coca-Cola
Platforms
iOS
Industries
Technology & SaaS
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Coca-Cola's innovative WhatsApp campaign in Brazil leveraged AI to analyze audio messages, driving massive participation with 12 million seconds of recordings and 400,000 messages. The AI system swiftly classified content, boosting brand engagement during the festive season. The campaign attracted 100,000 new users to Coca-Cola's WhatsApp presence, reinforcing its digital footprint. By integrating AI with a culturally resonant holiday theme, the campaign successfully enhanced customer interaction and brand loyalty in a competitive market.

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Original write-up, full visuals, full context.
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Published around: June 10, 2024 ?
Added to Agency Inside: March 24, 2026

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