Community Initiative: 'Het Verzet Kraakt' Celebrates WWII Resistance
Agency
Brand
This community-driven project honors the Dutch resistance during WWII, showcasing the largest bank robbery of all time through exhibitions, theater, and a film. It highlights the courage of ordinary people in extraordinary times, blending drama with historical context. The campaign leveraged regional Facebook carrousel promotions and local events, including print, radio, and billboards, to engage the public. Video portraits of participants and behind-the-scenes stories were shared to deepen the narrative, creating a compelling visual and emotional journey. The initiative aimed to educate and inspire reflection on the resilience of the resistance movement.
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Original write-up, full visuals, full context.
Published around:
May 15, 2020
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Added to Agency Inside:
March 26, 2026
