Connectedness in Times of Social Distancing: edding's Sincerity-Driven Campaign
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To amplify visibility during social distancing, edding crafted a campaign using real-life video content that captured genuine emotion and societal connection. By focusing on sincerity and recognizability, the campaign encouraged users to create window drawings with positive messages, leveraging micro-influencers to drive engagement. The result was a surge in user-generated content, reinforcing edding's role as a facilitator of creative connection. The initiative successfully highlighted the brand's relevance, demonstrating how edding could foster meaningful interactions even in challenging times. The campaign's success underscored the power of authentic storytelling in building brand awareness and fostering community spirit.
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Published around:
June 15, 2021
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Added to Agency Inside:
March 26, 2026
