Consortium Combats Vaccine Hesitancy via Quranic Messaging
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In a campaign to address India's high vaccine hesitancy, Ogilvy India partnered with the Concern India Foundation to use Quranic verses and Gita teachings to build trust in vaccines. By projecting prayers from mosques and temples, the initiative aimed to convey that vaccination was a selfless act, aligning with religious values. The campaign successfully reduced hesitancy and increased vaccine uptake, demonstrating the power of faith-based messaging. The project highlighted how cultural and spiritual narratives can drive public health outcomes.
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Published around:
March 2, 2023
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Added to Agency Inside:
March 25, 2026
