Cottona's Digital Transformation: From Handmade to Global Efficiency
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Cottona faced challenges with their outdated platform, unable to support international expansion and B2B growth. Bluebird Day developed a new platform with a modern visual identity, enhanced user experience, and automation to reduce costs in the handmade sector. The solution enabled Cottona to scale into EU markets and position itself as a leader in the luxury tablecloths industry. The platform's features, including multilingual support and integrated financial tools, facilitated seamless operations across borders. By leveraging digital innovation, Cottona transformed its business model to achieve sustainable growth and competitive advantage.
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Case study originally published by Bluebird Day:
February, 2026
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