CRO's Spotify Success: Splitting 'BLESSED' into 7.9 Seconds
Agency
Brand
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Ogilvy Germany and Universal Music partnered to help German rap artist CRO break into the top charts using Spotify Charthack. By slicing CRO's hit 'BLESSED' into 7.9-second segments and curating them into a playlist on Spotify Canvas, the campaign leveraged short-form video content to drive engagement. The strategy proved effective, as the song rapidly climbed the Spotify charts, achieving top placement within days of release. The campaign demonstrated how platform-specific content curation can amplify visibility and chart performance.
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Published around:
February 9, 2023
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Added to Agency Inside:
March 25, 2026
